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Airlines: What the Delta- Northwest merger means for you
Posted by: Sean O'Neill, Tuesday, Apr 15, 2008, 9:49 AM

Delta and Northwest have agreed to merge, creating the world's largest airline by traffic. The new airline will be called Delta, reports CNN.

Here are answers to some key questions.

Who loses?
First, many travelers will see the cost of flying rise in the next few years because this merger will likely cause United and Continental to merge, too. The result of these mergers will be to reduce competition and allow airlines to raise their prices and cram their planes even fuller than they already are. US News has a handy chart predicting which routes will see fares rise the most.

The second group to lose is leisure travelers who collect Northwest frequent flier miles through points-based credit card programs. Many changes will water down the value of your points. For example, the threshold for redeeming tickets will likely rise from 20,000 miles (the current standard for members of Northwest's WorldPerks program) to 25,000 miles (the current standard for Delta's SkyMiles program), according to the Wall Street Journal. On the positive side, if you're a business traveler who flies, say, 100,000 miles a year, you may see more choices and better rewards in these mileage programs.

Third, fliers in Memphis will be hurt. They have had, until now, many flight choices on Northwest out of their local airport. The combined new company will likely stop flying many of these routes, encouraging customers to fly out of Atlanta instead. However, in a year's time, Southwest or another airline may move into the Memphis market, as we have blogged about before. Residents of smaller cities will also be hurt, as the mergers result in less service to smaller markets.

Delta
[+] Enlarge photo
The new Delta will be the world's largest airline (Courtesy Delta)
What's the point of the merger? The combined Delta-Northwest airline will be in a better position to steal away the most profitable fliers from rival airlines, namely, business travelers who fly across oceans often. Delta has a strong network across the Atlantic and a pretty good one in Latin America, while Northwest has a strong network across the Pacific. If you're a corporation with offices worldwide, you are more likely to pay top dollar to the airline that flies to the most number of cities that your employees visit.

Even more importantly, Delta and Northwest want business customers from overseas to arrive in the U.S. and fly their domestic routes, as the strength of foreign companies and the weakness of the dollar draws more business travelers to visit the U.S. The international expansion, in other words, may be even more about feeding foreign passengers to domestic routes than the other way around (Note: In a memo to staffers explaining the merger, Delta's chief mentioned international expansion prominently and did mention domestic routes.) Says Delta boss Richard Anderson: "As a combined carrier, we will be the #1 airline in the United States. In addition, we will be the #1 U. S. carrier to Japan; #1 U. S. carrier across Europe; #1 U. S. carrier in Africa; #1 U. S. carrier in the Middle East and India; #2 U. S. carrier in Asia; and the #2 U. S. carrier in Latin America."

Will the merger be approved by federal officials? Probably. Delta and Northwest do not compete directly on most routes. And, in general, current administration officials seem willing to allow further airline consolidation. Recently, Department of Transportation officials waived the standard antitrust rules for Delta and Northwest (along with Air France, KLM Royal Dutch Airlines, Alitalia, and Czech Airlines) on a related issue, allowing the airlines to share some pricing information and otherwise cooperate on transatlantic flights without being accused of rigging prices or competing unfairly.

Will the merger be successful? It depends on what you mean by "successful." The merger will probably happen, but there will be many bumps along the way. Delta and Northwest were unable to get their pilots to agree on issues about pay, hours, and seniority. So pilots are likely to have "work slowdowns" for years to come, as a negotiating tactic, which will annoy fliers as well as company bosses.

To put this issue in context, when US Airways merged with* America West, the airlines merged without sealing a deal with pilots. The result? The pilots are still fighting among themselves many years later.

On the positive side, Delta's CEO has run both companies at different times, and he has made a deal to boost the pay and perks of Delta's pilots, which may "buy" him their cooperation.

CORRECTION 3:27p.m.: * This blog post originally said that US Airways bought America West. The correct term is "merged with." (Thanks, Bob!) I regret the error.

EARLIER
Should you pay more to fly? (more than 50 reader comments)

Filed Under: airline news
Reader Comments

Please get it right - America West BOUGHT US Airways. They decided to keep the US Airways name, but it was America West that was the buyer.

Posted By Bob Ziebell on April 15, 2008, 1:32 PM

this means higher fare price, tsk tsk..

Posted By ferdie on April 16, 2008, 9:31 AM

The minimum redemption for an NWA WorldPerks domestic ticket is already at 25,000 - here are links to both airlines' award travel charts

http://www.nwa.com/worldperks/direct/charts/us49.shtml

https://a248.e.akamai.net/7/248/19260/v1/images.delta.com/delta/pdfs/skymiles/multi_airline_awards.pdf

Overall they look fairly similar already so there don't appear to be specific "losers" as far as the frequent flyer awards go - but that could change if the programs get modified following the merger.

Posted By Glenn on April 17, 2008, 1:01 PM

When this merger happens....can the points between the two airlines be co-mingled?

Posted By Connie VanMetre on April 17, 2008, 1:21 PM

As a NW miles holder for many years, NW free ticket awards are already at 25,000 miles and have been for awhile so they seem to already be the same as Delta.

Posted By Linda on April 17, 2008, 1:29 PM

If it truly is a merger, why is it being called Delta, instead of combining names, or at, least keeping something of the Northwest identity?

Posted By Doris on April 17, 2008, 2:06 PM

I am pretty much a discretionary traveller with most of my miles put in on Delta and Continnetal. To me this would have been a much more sensible merger. Continental Delta both have friendly, competent staff and newer planes. Northwest has neither, not to mention that their planes are dirty and in poor repair.

I go out of my way to avoid Northwest even when the price is lower and the connection is better for this reason. That and the fact that NorthWORST still flies these 40 year old DC(Death Crate)9s. A silver lining here is that Delta might get rid of these horrors.

This is a bit of of a postscript, but I recently flew Delta in coach round-trip from Madrid. I wouldn't go so far as to say the food was delicious, but it was good, very good.

Posted By Allan H on April 18, 2008, 11:08 AM

I hate to see this merger happen. Air fares will go up and I think connections will suffer. I live in Wisconsin and to think of transferring in Atlanta vs. Memphis is sickening.

Posted By Debby V on April 18, 2008, 2:36 PM

I would rather not see Continental and United merge. They are two very different companies. Continental is known for their customer service. It's a company which has done well on its own. Though with the merger of Delta & Northwest, in order to stay in the game they will have to merge with United. Trust me there are a lot of people who will not be too happy about it. Including the employees of those companies.

Posted By Terry on April 19, 2008, 12:19 PM

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