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Affordable Europe: Florence discounts
Posted by: Kate Appleton, Wednesday, May 7, 2008, 10:01 AM

The inner courtyard of the Palazzo Medici
[+] Enlarge photo
The inner courtyard of the Palazzo Medici (Courtesy Kate Appleton)
In Florence’s crowded historic center, it can feel like there are as many Americans as locals—and tourism board and province officials want it to stay that way. They were in New York recently to introduce the Fiorino Effect, a series of wide-ranging discounts they hope will keep Americans visiting despite the weak dollar.

The promotion kicks off May 15—timed to the start of Il Genio Fiorentino, a 10-day festival—and runs through December 31. It provides a 10 percent discount at participating hotels and restaurants in Florence and neighboring small towns like Reggello and Barberino Val D’Elsa.

Among the more affordable options, Giovanni da Verrazano, a 10-room hotel overlooking the main piazza of Greve, Chianti, made the cut for our Secret Hotels of Tuscany feature. And we’ve previously recommended the family-run Albergo Serena, an 18th-century building with patterned stone-tile floors, well-worn furnishings, and a convenient location by Florence’s Santa Maria Novella train station.

Americans will also get free admission to the Palazzo Medici, a 20 percent discount on exhibits at the Palazzo Strozzi, and a 15 percent discount on performances at the Teatro del Maggio Musicale Fiorentino.

Fiorino Voucher
Be sure to mention the Fiorino Effect when booking your hotel room and download the voucher before you go. It has an image of the fiorino (florin), a gold coin introduced in the 1200s by Florentine bankers and that enjoyed a heyday as the preferred currency for trade. The promoters are quick to compare it to the role played by the dollar—for now, anyway.

MORE FROM BUDGET TRAVEL
What $100 Buys in Florence

Reader Comments

10% discounts dosen't cut it with the high Euro!

Posted By Jack on May 8, 2008, 1:01 PM

If even a cheap hotel is too expensive, my all time favorite hostel is in Florence - Ostello Archi Rossi. ( http://www.hostelarchirossi.com/ ) I'd recommend it to anyone!! From the free internet and computers to the free cooked breakfasts, huge dorm rooms, and frescoes on all the walls, it's a great, clean, close to all the action, hostel!

Posted By Heather K on May 12, 2008, 4:48 PM

Cheers for sharing this, please drop by my own website on Tuscany.

Posted By Glyn on January 7, 2010, 9:02 AM

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