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Save/ShareSoon at major airports, projectors will beam advertisements on terminal floors. When you step on one of these images, your foot motions will control the action you see.
Let's cut to the video! Watch a puppy play with one of these ads:
Airports where these Reactrix StepScape interactive ads will be installed include Atlanta, Boston, Chicago (O'Hare and Midway), Dallas-Ft. Worth, Denver, Detroit, Minneapolis-St. Paul, Philadelphia, Phoenix, San Antonio, San Francisco, San Jose, Seattle-Tacoma, and St. Louis.
The ads will begin to be rolled out nationwide later this year. [Reactrix]
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This looks fantastic if you happen to be a Jack Russell.
Posted By Marilyn Terrell on May 12, 2008, 11:39 AM
I saw one of these at the mall near Boston last year! Perhaps it was a test run.
Posted By Josh on May 12, 2008, 10:35 PM
Next up: moving urinal targets! At last!
Posted By DriveBy on May 13, 2008, 3:00 PM
these are so adorable, but reminds you how pets are NOT allowed in airports,unless crated, and very difficult to bring pets aboard airlines even in carriers, and Animal Humane organizations suggest to try NOT to transport dogs in the hold compartments. Just reminds travelers they had to leave their "best friend" at home!....
Posted By adsy on May 15, 2008, 4:57 PM
Adsy's comment reminds you about how some people are so literal when it comes to items on websites or in newspapers that you can't expect that they'll understand things unless you describe things in 8th grade language. These are the same people who made McDonald's put "caution, hot liquid" on coffee cups because without putting that language there, people wouldn't remember that the hot coffee they just ordered was ... hot.
Posted By kb on May 19, 2008, 2:11 PM