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Wi-Fi in airplanes: Coming this summer?
Posted by: John Rambow, Wednesday, Jun 18, 2008, 10:19 AM

Can it be that full-fledged, wireless internet connections are going to be a working reality on airplanes soon? This summer Southwest, American, Alaska, JetBlue, and Lufthansa all plan on testing new configurations that will allow laptop-toting passengers to engage in copious IMing, surfing, YouTubing, and emailing.

It's true that Wi-Fi-like systems have been tried before. Boeing outfitted planes with one back in 2006. Unfortunately, not many passengers were willing to give airlines the $20-$30 they were charging, and the service was dropped by the end of that year.

Newer systems are lighter, take less time to install, and cost passengers less—probably somewhere around $10 per flight. And unlike the earlier systems, the new breed will support Internet use through BlackBerrys and other smartphones as well as laptops.

Airlines see the service as yet another add-on that will get their captive audience to open wallets a little wider. As Amy Cravens, an analyst, put it to the LA Times, "There is a broad effort in the airline industry to create ancillary revenue.... This is being accomplished by turning the airline cabin into a 'flying merchandise mart,' which is in effect changing passenger perception and willingness to purchase additional products in flight."

At least in this phase, cell phones won't work on these systems. However, airlines haven't yet decided whether or not to allow voice- and video-over-Internet sites through their systems—so you may have to brace yourself for lots of random Skype calls being made in the air.

EARLIER
JetBlue offers free Wi-Fi on some flights

The unintended effects of in-flight Wi-Fi

Reader Comments

Clearly a $10 price tag for internet throughout the flight is a better value than $4 sodas or crackers that give you pleasure for only 5-10 minutes.

Posted By Megan Sterritt on June 18, 2008, 1:13 PM

I am against Wi-Fi use in airplanes. Everyday we are bombarded with someone yakking away on their cell phone. I am a cell phone user but I don't understand why some people just couldn't give themselves and everyone else a break for the duration of a flight. Some users don't even have the courtesy to turn their phones off or to silent when in a church or a theater, happened to me and my son today, or in a restaurant when others are trying to have a conversation. Imagine 75 to maybe a couple of hundred passengers all on their phones at the same time. Air travel currently has enough hassles without the person/s in the seat/s near you talking on their phone for a two to three hour flight. If they want cell phone use in airplanes it should be in a separate section in the aircraft with some isolation from the rest of the passengers, sort of like first/business class.

Posted By Laird on June 19, 2008, 11:12 PM

I'm all-for WI-FI on planes! For a long enough flight, I'd pay the $$. My husband frequently has to work on a flight, and this would help him.
And Laird, this doesn't mean cell phones would be used! This is for computers! I don't want cell phones on planes, either.

Posted By lisa brothman on June 20, 2008, 10:22 AM

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