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How green is your hotel?
Posted by: Sean O'Neill, Thursday, Oct 16, 2008, 2:32 PM

It's good news, bad news this week for travelers concerned about whether hotels are harming the environment. While you can refer to hotel rating systems that let you compare hotels on a scale of one to four stars for their level of amenities, there is no rating system for judging how eco-friendly a hotel is.

The good news: Next month, the American Hotel & Lodging Association will publish a list of eco-friendly steps that hotels can voluntarily take, such as towel reuse programs and the installation of energy-efficient lamps.

The bad news: The association has decided not to create a star-based system for rating hotels or a hotel certification program for environmental issues, says an article in this week's Travel Weekly (registration required). The reason is that such a program would be expensive. Presumably not enough hotels have decided to get together and chip in to a kitty to fund such a program.

This summer, the editor of Hotel Interactive pointed out one of the problems of not having a national eco-friendly hotels certification program. Here was one of his interesting examples:

Gary Coward, SVP with Concept Amenities Inc., [recently] brought up the very real issue of what does a word really mean. Coward noted that people are bandying about “biodegradable” without ever truly understanding what it means. After all, a plastic bottle is biodegradable; it just takes something like 400 years. So if your hotel uses biodegradable products, what exactly does that mean? Is it two weeks, two years or two centuries? And is your definition in line with consumers and industry peers?

Let's hope someone in the industry steps forward to create a campaign to create a rating system or certification program. Otherwise, travelers face "green-washing," which is when hotels pretend to be more eco-friendly than they are.

Update: 5:37 p.m. In response to my blog post, I learned that today, Green Seal, an independent non-profit, put several Chicago hotels through a environmental certification process. The Chicago Department of Environment and the Mayor's Office apparently partnered with the hotels. Kimpton Hotels in Chicago were among those recognized.

MORE ELSEWHERE
Travelers may not always like it when a hotel is truly eco-friendly. [Go Green Travel Green]

Filed Under: hotels & lodging
Reader Comments

The AHLA's list will be a good first step towards separating the green chains from the not so green. I think after that it will only be a matter of time before environmentally conscious hotels voluntarily start some kind of green rating program.

Posted By Matt D. on October 16, 2008, 3:06 PM

Other tips: check to see if your hotel has been certified by Energy Star (it's not just for refrigerators anymore). If you're booking through a tour operator, ask how they support sustainable tourism practices. Does your hotel compost? It's not so odd: Boston's Lenox Hotel does, and the San Francisco Marriott. If more people ask these questions, hotel owners are more likely to make changes. You can find these tips and others in Nat Geo Traveler's Ultimate Guide to Sustainable Travel:
http://www.nationalgeographic.com/traveler/extras/sustainable-tips0810/tips.html

Posted By Marilyn Terrell on October 17, 2008, 11:30 AM

thanks Matt... AH&LA has been trying to tackle the multi-faceted green issue for about a year now (established a Green Task Force of major hotel company execs and certification experts in 10/07). At this point we're trying to balance the needs, specific initiatives, and capabilities of the approx. 45,000 U.S. hotel properties in a the face of an evolving conciousness that some are still reluctant to get in on. There's been many changes of direction throughout this year, and we will share more on that in November when we release our tiered guidelines. Most of all, we're thrilled consumers and hoteliers alike are anxious to learn how they can green our industry. Encourage all to read about our green initiatives so far on www.ahla.com/green.aspx!

Posted By Jessica S on October 17, 2008, 12:00 PM

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