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Comments (5)
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Save/ShareThe country of Georgia soundly lost a brief war with Russia last summer (that it apparently started), but its tourism officials haven't thrown up the white flag.
The country may augment its current "Europe Starts Here" tourism campaign with a new one called "The Winner Is Georgia." The plan is to pit the small eastern European country against other nations and claim that–when it comes to being a great tourist destination, at least–Georgia wins.
A test campaign this fall was launched in U.S. business publications. Here was the Georgia vs. France ad:
Think wine, think France, yes? Well, the country does have a deep-rooted tradition of viniculture. But it doesn't go as far back as the nation of Georgia's. In fact, over 3,000 years ago it was Georgians that first saw the possibilities in the humble grape. That–as well as the fact that Georgia's economic growth has outstripped that of France for five straight years–is something well worth celebrating. Over a bottle of excellent Georgian wine, of course. And the winner is: GEORGIA
Not everyone trusts the Georgians, though. While the main home page of the tourism website is fine, when I clicked to the link Travel for more info using the Firefox browser, I saw this message: "Reported Attack Site!" Apparently, Firefox is afraid that hostilities still haven't ended. (Apple's browser, Safari, loaded the page fine. Go figure.)
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It's not the wine that many people are after when they go to Georgia. There is a spectacular ski resort in the Caucasus which offers heliskiing on two contents: Europe and Asia. It was an Austria-Hungary-Georgian joint venture called the Marco Polo resort, but it changed its name to hotel Gudauri. Since I was there, another resort was built called Gudauri Hut. See the Web page: http://www.gudaurihut.com
There are never any lift lines. It's a diamond in the rough.
Posted By traveler on January 13, 2009, 4:33 PM
Actually, I just found the official Web site for Gudauri. It's at http://www.georgia.travel/gudauri/index.php
Several hotels have been built on the mountain since I was there 10 years ago.
Posted By traveler on January 13, 2009, 6:11 PM
Route 41 is great in the springtime, so plan a trip to Georgia as you read the book, "Route 41...and Other Stories" at www.route41.org. There's a whole section there about Georgia, including the directions to some mighty fine barbeque. Y'all check it out.
Posted By Larry Sarsoun on January 16, 2009, 1:03 PM
I think the best one ever was:
"come to Haiti for a spell"
Posted By John Maraffi on September 28, 2009, 2:35 PM
Georgia is the winner in so many ways! Ancient history, Georgia is the birthplace of wine, 2nd Christian country, home to ancient monasteries,ancient civilizations, and traditions that go back to before Christ. Jason and the Argonauts sailed here to find the Golden Fleece, eventually marrying the Georgian (Colchidian) Princess Medusa.
The countryside is diverse, from semi-tropical along the Black Sea, to the highest and most rugged mountains in Europe,the Caucasus Mts.~17-18K high, to semi arid in the East. The Georgians have a long tradition of hospitality and as a visitor they will give you their last chicken to make you welcome. This is a magical place and you will not regret your visit! Twice there and planning another visit. Georgia is truly the winner!
Posted By kcleven on November 23, 2010, 8:04 PM