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JetBlue revamps its rewards program
Posted by: Sean O'Neill, Sunday, Nov 8, 2009, 9:01 PM

On Monday, low-cost carrier JetBlue updates its rewards program.

JetBlue used to award TrueBlue points based on length of flight. Once you reached a point total, you received free flights.

Now, it's a bit more complicated.

Get six points per dollar spent on your flight booked on Jetblue.com.

It takes 10,000 points to earn a roundtrip flight for free.

Your points last forever, though, rather than expire after 18 months--unlike with most frequent flier programs.

Reach 3,000 points within 12 months and you'll receive a bonus of 500 points. Fly more than that and you may qualify for even bigger bonuses.

Using your JetBlue Card from American Express will allow you to earn TrueBlue points through ordinary purchases and without having to fly JetBlue.

Full details at trueblue.jetblue.com.

MORE FROM JETBLUE: Would you pay a flat fee of $2,000 (including taxes and fees!) for 12 roundtrip tickets, flying once a month? On Thursday, November 12, JetBlue will put on sale 3 passes for a new Flight-of-the-Month Club. Each pass is good for 12 consecutive months between December 1 and the end of November 2010. No blackout dates.

The fine print:
There's only three passes for sale, and you have to use an American Expres card to buy them. The tickets can't be transferred to your friends or family. The person who buys is the only person who can fly.

DailyWish has the details.

If you travel to Puerto Rico, Cancun, the Dominican Republic, St. Lucia, Bermuda, or some other international destinations on JetBlue, you will have to add taxes and fees of roughly $125 per ticket.

More boilerplate: If you don't fly on the trip you booked, you're out the money.

Once the Flight Pass has been redeemed and you have booked your flight for travel within the valid dates, JetBlue Airways change/cancel policies will apply: There is a $100 change/cancel fee. Customers who "no-show" or do not cancel at least two hours prior to departure will forfeit their reservation.

Gosh, I wish they'd offer more than just 3 of these passes for sale...

Reader Comments

"Your points last forever"

Sorry, but the new point expiration policy is one of the WORST in the airline industry, not the best like you claim.

If you actually read the fine print, which you claim you did, you would see that they expire in 12 months unless you take a JetBlue flight or sign up for their credit card. Even the worst of the legacy carriers will let you buy a token $5 through one of their retail partners to extend your credit.

Are you a JetBlue employee?

Posted By Tino on November 12, 2009, 11:40 AM

Tino,
Thanks for commenting. You're right. If you stop flying JetBlue, the rewards expire.

But I'm not sure what the point of collecting the rewards are if you're not planning to fly with the airline more than once a year.

Posted By Blog Editor on November 12, 2009, 12:10 PM

Well, most people have multiple FF accounts and everyone but the most obsessive hardcore travelers just don't fly enough every year to do a segment on each airline. What percentage of flyers actually fly a segment on EVERY airline EVERY year? One out of a thousand?

Posted By Tino on November 13, 2009, 7:38 AM

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